Notably, there is an increase in the use of mobile phones which has led to an increase in the number of professionals using texting to convey business related information. As well, employees use text messages to contact colleagues as well as prospects and customers. This trend is an indication that businesses should now look at texting differently and consider it as a means of enhancing and improving communications with the aim of improving revenues and profits. Whereas you may not have thought about business texting, here are benefits you should know about it.
When compared to other communication options such as phone calls and web chats, texting is way cheaper. It is also more cost friendly in case of customer initiated conversations. Almost everyone has a mobile phone and therefore you can access and reach most of your customers through business testing. When you text your clients, it will be quite easy for them to get and read the message. The message will be delivered instantly.
With other means like emails, the customer may have to sit, log in to the account to access the message. Besides, instant delivery, most people with phones take only less than 5 minutes to have read texts. The customers can also reply to text messages instantly which ensures that there is a two way communication. Fortunately, people will be with their phones everywhere including when they go to bed. Business texting can thus ensure that you quickly and easily deliver messages to customers.
Business texting also saves time since you can send a short message to communicate with your customers. Customers also feel that the businesses that use texting are cautious about time and that they highly value customers. The customers will therefore develop the habit of replying instantly and immediately. Communication through texting is also flexible since customers have their phones most of the times. As well it allows the customers to be discreet especially if there are details they wouldn’t want to discuss over other means such as phone calls. Also, it is very easy to communicate through texting even when the customer is in a crowd or noisy place.
Something that we may not have considered is that customers prefer the use text messages for communication. Those who are so used to using text messages reportedly prefer to be contacted by businesses and provide their feedback through text messages. Unluckily, not every business have embraced texting. As informal as you may think texting is, you could be losing opportunities for not using it. Therefore, it would be wise to incorporate texting in business communication.